Wicked Wall’s

Well, it’s been months and finally (after a succession of emails), Wall’s have got back to me regarding their veggy product list….

Wicked Wall’s!

Just to remind everyone, I wrote off to both Nestle & Wall’s to find out from them why no comprehensive vegetarian product list was readily available on their websites. Nestle kind of came through, but Wall’s have been nothing short of disappointing in getting back to me! (Refer back here for my pervious article on their lame response). It’s coming up to a year that I’ve waited to get an outright response – that’s a complete sham.

So what’s the update? I twigged on that not much seems to be happening if Wall’s believe that I’m writing from our Veg Rev email, so I went onto their website and filled in a complaint form, quoting our case reference number. Well, well, well – I got a response within a few days saying this:

“Dear Veg Revver,

Thank you for your recent email.

We are always looking for new ways in which we can improve our range of products and so we welcome suggestions or ideas from our consumers. I will pass your comments regarding Vegetarian labelling to our Brand and Product Development teams so that this can be considered in any future developments.

Thank you for taking the time to contact us and I hope you will continue to enjoy our products.

No Wall’s – that’s the whole point; I can’t enjoy your products if I can’t eat them!!

This is probably the most direct response I’ve actually had from Wall’s to date, but it’s simply not good enough. I think it’s time for a petition right about now, what do our readers think?? To say that all vegetarians, vegans, those following halal diets and individuals with allergies, are not considered important enough for Wall’s to take into account when labeling their products, is nothing short of a disgrace. Let’s just zoom out for one moment and consider what this REALLY means.
Wall’s is a core part of Unilever’s heartbrand global ice cream business that’s spread to: China, India, Indonesia, Austria, Jordan, Lebanon, Malaysia, Maldives, Mauritius, Pakistan, Philippines, Portugal, Qatar, Saudi Arabia, Spain, Singapore, Sri Lanka, Thailand, Vietnam, United Arab Emirates…the list does go on. Needless to say, Wall’s has the lion’s share of the global ice creaThe Heartbrand logo accompanying various brand...m market. Wall’s is an historic, English brand that’s been going since 1922, so this is not the mistake of a novice brand. That said, somehow or other Wall’s don’t consider labeling their products suitable or non suitable for vegetarians a priority – as I was told by them, it’s not a ‘legal requirement’. I come back to the salient issue here – it shouldn’t have to be a legal requirement, but a common courtesy to your customers.
I am sad to bring this news to everyone. But I think it’s time to vote with our feet; we have a right to know what is in our food and we have a right to know whether any animal products have been used to produce the eatables we as consumers are buying. Let’s not forget this fundamental point here – we are consumers, keeping these big global brands in business by buying their products – without us, they would fail to exist.
So, I say we go forth, divide and multiply this information to everyone and anyone! Disseminate to all willing to hear it – Wall’s don’t consider vegetarians or the aforementioned as a important consumer group. It’s unbelievably arrogant and inconsiderate – let’s not forget my earlier comparison in a previous post about this very same subject – Tesco can manage to label their canned tomatoes as suitable for vegetarians, I think Wall’s can manage it too. They just don’t want to. Legality or no legality, it’s just plain rude and dismissive of vegetarians (and other groups) to not do so. Perhaps we should dismiss them until it does become a matter of legality? That is the next step, because in this day and age, there is no excuse for a gross lack of consideration for those of us exercising a choice and demanding to know what’s in our food. Whatever happened to freedom of information?

In the meantime, the Veg Revvers are going to compile a list that Wall’s seems incapable of doing properly themselves (if you remember, their list before was incorrect). So, watch this space everyone.

The next step in the Veg Rev’s Plan of Action is to get Wall’s to label their products, so we  can enjoy their food. Who’s with us?