An infamous Christian celebration now reborn into a chocolate-fest: Easter. Chances are, even if you don’t observe Easter as a religious occasion, you will consume some form of Easter-related chocolate in the next week or so. Which leads me swiftly onto the topic of this post: will it be veggie choccie?
The morality of turning Christ‘s re-birth into another consumption driven occasion, although tempting, isn’t a debate Veg Rev plans to hash out now. However, Jesus Christ has been widely acclaimed to have been a vegetarian Himself so we here at Veg Rev think it’s only fitting that we encourage everybody to buy vegetarian friendly Easter chocolate.
Luxury Taste (aka, big wallet)
If you have the money, and desire, to pay through your sweet teeth on Easter eggs there are currently plenty of magazines and newspapers featuring a variety of options. From sea-salted chocolate eggs to Toscano milk chocolate. Sounds exotic, right? The prices certainly are. I must stay resolute on my earlier promise not to get into the rights and wrongs about this. So, anyway, I was reading such an article in the London Evening Standard (29th March if you’re interested) and wondered how many of these offerings were actually vegetarian because they don’t specify. Yep, ‘London’s newspaper’ doesn’t give a dickey bird about its vegetarian readers.
But we care. So Veg Rev took the liberty of doing the research online ourselves. Here’s the down-low on our veggie Easter Egg hunt:
Out of the 10 expensive eggs listed this one is definitely vegetarian, the Milk Honeycomb Cupcake Egg, by James Chocolates. The one and only certified vegetarian Easter Egg from an entire two page spread.
Another by Paul A Young apparently is, according to a third party website, but this isn’t verified on Paul A Young’s own website. So, one is a safe bet and one is a gamble.
The 8 remaining eggs either don’t specify or are flat out not vegetarian with molluscs and shellac in the ingredients. Hotel Chocolat, Artisan Du Chocolat and Pierre Hermé were among the chocolatiers that failed the test. You can even shell out a whopping 125 smackers for a Silk Egg by Fortnum and Mason and still, you won’t know if it’s vegetarian.
Money can’t buy everything and, in this case, that’s certainly true. It won’t buy consideration.
Budget Busting Eggs
Of the five Easter egg treat boxes I picked up in the supermarket today, only one wasn’t suitable because it contained egg (Cadbury’s Double Decker ) oh, and of course the Cream Egg. That’s off the list too. As for Nestle, let’s not go there. Veg Rev still has unfinished business with Nestle and their inconsistent and sparse labeling
What’s the moral of the story? Vegetarians are still not considered as heavy weights in the luxury food market. You have to be an indiscriminate consumer (in monetary and dietary terms) to access ‘luxury’ treats. Well, here at Veg Rev we’re not going to walk on eggshells about our vegetarianism or the desire for suitable alternatives. It’s not acceptable. Somehow we think Jesus would agree…